The McCain campaign released a Web ad prior to the Biden-Palin debate that catalogues some of Biden's verbal gaffes and asks facetiously "Ready to gaffe? Yes. Ready to lead? No." Since campaigns traditionally try to lower expectations for their own candidate by praising the opponent's debating skills, this ad is quite unconventional in its approach. Its strategic value may simply be to shift focus away from Sarah Palin.

McCain Web ad "Embarrass:"