The Obama campaign bought 30 minutes of prime-time television on seven networks and cable channels, including CBS, NBC, Fox, and MSNBC, BET, Univision, and TV One, to air a long-form commercial including documentary footage of American families, talking-head testimonials, and direct address by Obama, ending with a live broadcast from Florida. This is the first long-form prime-time commercial by a presidential candidate since Ross Perot bought a series of fifteen-minute spots in 1992. McCain reprises the "celebrity" theme in his 30-second response ad, which interestingly ends by saying that Obama is not ready to lead...yet. The word "yet" targets undecided voters who may like Obama but could be convinced that he is still a bit too inexperienced.

Obama 30-minute commercial:

McCain TV ad "Special:"