The Living Room Candidate - Transcript
"Poverty," Johnson, 1964
MALE NARRATOR: Poverty is not a trait of character. It is created anew in each generation but not by heredity: by circumstances. Today, millions of American families are caught in circumstances beyond their control. Their children will be compelled to live lives of poverty unless the cycle is broken. President Johnson's war on poverty has this one goal: to provide everyone a chance to grow and make his own way, a chance at education, a chance at training, a chance at a fruitful life. For the first time in the history of America this can be done. Vote for President Johnson on November 3rd. The stakes are too high for you to stay home.
"Poverty," Democratic National Committee, 1964Video courtesy of the Lyndon Baines Johnson Library.
From Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952-2012.
www.livingroomcandidate.org/commercials/1964/poverty (accessed September 20, 2020).