1952 Eisenhower VS. Stevenson

"Endorsement: Woman"

Transcript

Museum of the Moving Image
The Living Room Candidate - Transcript
"Endorsement: Woman," Stevenson, 1952

WOMAN: I'm excited about voting for Governor Stevenson for president. I think he is a new kind of man in American politics. He will be a president for all the people. Stevenson has told the Texans and the people of Louisiana and California that tideland oil belongs not to them alone but to all of the people of the country. In the South, he has made a strong statement for civil liberties and full equality. The farmer, the businessman, the veteran and the working man-to each in turn he has said that he will represent not their interest alone but the interests of all of us. That's why I am excited about Governor Stevenson. He will be a president for all the people.

Credits

"Endorsement: Woman," Stevenson, 1952

Maker: Joseph Katz Agency

From Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952-2012.
www.livingroomcandidate.org/commercials/1952/endorsement-woman (accessed May 31, 2025).

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1952 Eisenhower Stevenson Results
President Harry S. Truman entered 1952 with his popularity plummeting. The Korean War was dragging into its third year, Senator Joseph McCarthy’s anti-Communist crusade was stirring public fears of an encroaching "Red Menace," and the disclosure of widespread corruption among federal employees rocked the administration. After losing the New Hampshire primary to Tennessee Senator Estes Kefauver, who had chaired a nationally televised investigation of organized crime in 1951, President Truman announced on March 29, 1952, that he would not seek re-election. Truman threw his support behind Illinois Governor Adlai Stevenson, who repeatedly declined to run but was eventually drafted as the Democratic nominee on the strength of his eloquent keynote speech at the convention.

Stevenson proved to be no match for the Republican nominee, war hero Dwight D. Eisenhower, who played a key role in planning the Allied victory in World War II. A poll in March 1952 found Eisenhower the most admired living American, and in November he won a landslide victory on the basis of his pledge to clean up "the mess in Washington" and end the Korean War.
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