1992 Clinton VS. Bush VS. Perot

"Kids"

Transcript

Museum of the Moving Image
The Living Room Candidate
"Kids," Perot, 1992

MALE NARRATOR: Our children dream of the world that we promise them as parents, a world of unlimited opportunity. What would they say to us if they knew that, by the year 2000, we will have left them with a national debt of $8 trillion? What would they say to us if they knew that we are making them the first generation of Americans with a standard of living below the generation before them? We cannot do this to our children. In this election, we have the opportunity to choose a candidate who is not a career politician, but a proven business leader with the ability to take on the tasks at hand, to balance the budget, to expand the tax base, to give our children back their American dream. The candidate is Ross Perot. The issue is our children. The choice is yours.

Credits

"Kids," The Reform Party, 1992

Maker: The 270 Group

From Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952-2012.
www.livingroomcandidate.org/commercials/1992/kids (accessed May 9, 2025).

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1992 Clinton Bush Perot Results

George Bush, the incumbent president, enjoyed approval ratings near 90 percent following America’s decisive military victory in Operation Desert Storm in 1991. Many leading Democrats, including New York Governor Mario Cuomo, declined to run, and the party’s nomination went to Bill Clinton, governor of Arkansas. By early 1992, the U.S. economy was faltering, and Clinton’s campaign decided to focus almost exclusively on this issue. A prominently placed sign in Clinton’s campaign headquarters read "It’s the economy, stupid!" Ironically, because of the fall of the Soviet Union in 1989, which the Republicans took credit for, the Cold War was not an important issue during the campaign, and the Democrats were able to keep the emphasis on domestic concerns. The importance of the economy as an issue was amplified by the surprisingly successful third-party candidacy of billionaire Ross Perot, whose campaign concentrated on deficit reduction.

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